Pune: Force Motors Limited, India’s largest van manufacturer and a leading player in the automotive sector, has announced significant price cuts across its entire product portfolio. The revision follows the government’s decision to reduce the Goods and Services Tax (GST) on automobiles from 28 percent to 18 percent and remove the Compensation Cess, a move hailed as one of the most important tax reforms for the industry in recent years.
The new prices will take effect from September 22, 2025, covering Force Motors’ Traveller, Trax, Urbania, Monobus, and the iconic Gurkha. The reductions, which coincide with the start of the festive buying season, range from just under one lakh rupees to over six lakh rupees, depending on the model.
Announcing the price cut, Prasan Firodia, Managing Director of Force Motors Limited, called the GST rationalization a landmark step for the industry. “The proposed GST rate rationalization is a landmark reform for the automotive industry and we at Force Motors welcome the reduction of GST rates from 28% to 18%, a move that will make a meaningful difference across critical mobility segments,” he said.
Firodia noted that the lower tax burden will improve access to mass mobility solutions such as the Traveller, Urbania, and Trax, helping make public transport safer and more affordable. The benefits will also extend to healthcare providers, with ambulances becoming more cost-effective to deploy, thereby strengthening emergency care infrastructure.
He further highlighted that the removal of Compensation Cess will reduce the overall tax incidence, supporting stronger demand across categories. “This structural change is expected to further stimulate demand across the sector and provide a timely boost to festive season buying sentiment,” Firodia said. He added that even the rugged Gurkha SUV would become more attainable, while reduced rates on engines, parts, and components would bolster the supply chain and align with the government’s “Make in India” initiative.
The company detailed the impact of the revisions, with the Traveller now priced lower by Rs. 1.18 lakh to Rs. 4.52 lakh, the Trax reduced by Rs. 2.54 lakh to Rs. 3.21 lakh, the Monobus cheaper by Rs. 2.25 lakh to Rs. 2.66 lakh, and the Urbania by Rs. 2.47 lakh to Rs. 6.81 lakh. The Gurkha has also seen a price drop ranging from Rs. 92,900 to Rs. 1.25 lakh.
With consumer demand expected to surge during the festival season, Force Motors has urged customers to finalize their bookings early to secure timely delivery. The company hopes that the revised pricing, combined with stronger market sentiment, will give sales a decisive lift in the months ahead.