New Delhi: FlixBus, a leading global travel-tech company transforming affordable and sustainable intercity mobility, announced the signing of a Memorandum of Understanding (MoU) with the Ministry of Tourism, Government of India, on World Tourism Day to jointly promote India as a premier global destination and champion responsible tourism through its growing network.
The MoU was signed in the presence of Gajendra Singh Shekhawat, Union Tourism Minister, Government of India, Bhuvnesh Kumar, Secretary and Suman Billa, Additional Secretary, Ministry of Tourism.
At the heart of the partnership is a commitment to putting India’s destinations — iconic and lesser-explored — at the centre of every journey. Under the MoU, FlixBus will integrate destination-focused content and the Incredible India brand across its platform, including co-branded Incredible India coaches on select intercity routes. Alongside this, FlixBus unveiled Trails of India — a dedicated microsite on its platform featuring thematic travel circuits and destination highlights to inspire and guide travellers across India’s diverse landscapes.
The partnership will also anchor Har Safar, Swachh Safar, a national responsible tourism campaign aimed at building a culture of mindful travel among India’s growing intercity traveller base — encouraging passengers to respect local communities, reduce their environmental footprint, and embrace sustainable travel practices.
Gajendra Singh Shekhawat, Minister of Tourism, Government of India, said, “India’s tourism landscape is as diverse as the country itself, with countless destinations offering distinctive cultural, natural and local experiences beyond the well-known tourist circuits. Enabling travellers to access and explore these destinations more easily is key to unlocking their wider tourism potential.
Our partnership with FlixBus brings together its technology-enabled platform and intercity network with the Ministry’s vision of taking India’s tourism story to a wider audience. As we connect travellers with a broader range of destinations, it is equally important to foster greater awareness of responsible travel, encouraging journeys that are enriching for visitors while contributing positively to the local communities and destinations they encounter. We believe this partnership can help open up new avenues for destination discovery while promoting a more conscious and inclusive travel experience.”
Bhuvnesh Kumar, Secretary, Ministry of Tourism, Government of India, said, “Mobility can play a transformative role in bringing destinations closer to travellers, particularly those that lie beyond the established tourism circuits. FlixBus’s technology-driven approach and growing intercity network offer an opportunity to reach travellers at scale and connect them with a wider range of destinations and tourism experiences across India.
Through this partnership, we also have an opportunity to use the travel journey itself to build greater awareness around responsible tourism and encourage travellers to be more mindful of the places they visit and the communities they interact with. By bringing together destination discovery, accessibility and responsible travel, we hope to create greater value for travellers while supporting tourism opportunities across India.”
Commenting on the partnership, Surya Khurana, Managing Director, FlixBus India, said, “At FlixBus, we believe mobility is a powerful catalyst for tourism, economic development and cultural exchange. We are proud to partner with the Ministry of Tourism in supporting the Incredible India campaign through a collaboration that goes beyond transportation to strengthen India’s tourism ecosystem. By combining our technology platform, global expertise and growing domestic network, we aim to enhance the visibility of Indian destinations, encourage travel beyond traditional circuits and contribute to a more connected, responsible and resilient tourism landscape.”